The advertising outdoor advertisements described to reach the consumer when it is away from home. Usually, this type of outdoor advertising is aimed at the mass market, using broad messages, highlighting the brand and the campaign. The most common forms of outdoor advertising include:
– Advertising on billboards
– Points of sale
– Street furniture (bus stops, kiosks, telephone booths, etc.)
– Other means of transport and coats (taxis, buses, metros, trains, etc.)
– Mobile billboards
Like other forms of communication for the mass market and seeking thousands of consumers, they require considerable investment. Another aspect to consider is that the competition for spaces for advertising panels increases day by day.
Many factors influence the effectiveness of outdoor advertising, such as people trafficking, ad visibility, ad size and the message being advertised. When representing a significant cost to the company these aspects should be considered for effective advertising.
Gallery: Why outdoor advertising is needed for your business
TYPES OF OUTDOOR ADVERTISING IN DEPTH
The term “Outdoor Advertising” refers collectively to many and varied forms of media where advertising messages are displayed to the audience while it is away from home.
In the United States, we distinguish what we know in Spanish as billboards, billboards or billboards (ads placed on roofs or on land to be seen by people that circulate in streets and roads) under the concept of “Outdoor”, while That the concept “Out of Home” encompasses all types of structure to support advertising outside the home (including the spectacular).
By their nature, outdoor advertising is divided into two categories: Word advertisements, which are those placed on or outside the premises of a business and advertisers who are placed in facilities other than their own.
Basically, by the type of support on which they are held, there are three types of advertisements “away from home”:
Billboards, Spectacles or Fences
Metal structures, built on terrains or roofs with a vertical plane on which is placed an advertisement to convey an advertising message to people who walk through streets, avenues and highways. For practical purposes, the exhibition areas are designed to have standardized sizes to facilitate the production and operation of the advertisements.
Painted or printed advertisements placed on walls of tall buildings. They have a strong impact on vehicular and pedestrian traffic.
Figures made on a large scale to represent a product, service or brand. They are designed to attract attention in strategic locations.
These are shelters located at bus stops, trolley buses and minibuses for public transport users to wait for the vehicle to be transported. Advertising media show ads that target both passengers and drivers and pedestrians.
Advertising on the Exterior of Collective Transport Vehicles
are advertisements placed on the body of such vehicles, taking advantage of both the size of flat areas and the fact that defined routes are traveled. Sometimes, as is the case with taxis, additional structures are built to the body to show advertising.
Outdoor Advertising of Cargo
Transport Vehicles Take advantage of the exterior surface of cargo vehicles to place advertisements. Consider the fact that the vehicle travels great distances and is aimed at both road users and the inhabitants of the towns that cross.
Advertising in the Interior of Collective Transport Vehicles
In this case, the ads or messages are addressed exclusively to the passengers and are placed in defined areas of the interior of the vehicle.
These are shelters located at bus stops, trolley buses and minibuses for public transport users to wait for the vehicle to be transported. Advertising media show ads that target both passengers and drivers and pedestrians. The exhibition area can sometimes be placed independently of the shelter, as long as it also carries out an information task.
Publicity Stands in Transportation Terminals, Shopping Centers, Sports and Shows.
They are frames built expressly for the display of commercials within real estate with a considerable traffic of people. They are placed on walls, floors, corridors, clocks, information screens, etc.
There are also an infinite number of applications in which the advertising activity contributes to the cost of elements that facilitate coexistence in urban concentrations, such as rest benches, landfills, telephone booths, mailboxes, etc.