Taxi advertising is becoming the talk of the town in the advertising world in many Big City today. Taxi companies are springing up everywhere using brand new, fully air-conditioned, modern car as a form of transportation in many countries.
Taxi companies springing up in Lagos are RED Cab, Metro Taxi, Lagos cab, Yellow Taxi (etc), and they all uses brand new cars such as Toyota Camry, Toyota Corolla, Toyota Yaris, Nissan Altima etc.
Taxi Advertising has become an indispensable tool, regularly utilised by marketing departments of most major national or global companies who wish to build a corporate brand awareness and recognition. It is a high profile medium with excellent levels of recall because taxis tend to concentrate their activities in or around city centre especially in Cities like Lagos and Abuja, and lots of other strategic destinations as compare to other mediums.
Let’s do a quick review on common advertising mediums:
- Advertisements in the newspaper are rarely seen more than once and then discarded.
- Bus advertisement is normally seen only on certain permitted routes.
- Radio airtimes and TV advertisements are heard and seen at a certain point of time.
- Billboards and Road Banners advertisements are often limited to certain permitted locations, etc.
Despite the fact that all the above mentioned common advertising activities often incur huge budget costs for a very short time frame, why companies still opts for them?? Why not try new innovative taxi advertising? That is the purpose of this write-up, to let you know about the benefits of Taxi advertising.
Imagine how many streets are covered on a daily basis by a taxi.
Imagine the pedestrians and motorists who see the taxi.
Then imagine your company’s advertisement proudly displayed as the taxi moves through town, stops at traffic lights, stops to pick up customers, pulls into shopping centres’ and many other popular strategic locations from nearest location or even travelling interstates.
No other medium delivers your message more effectively. Taxi ads work for you especially in lagos that we have traffic everywhere, from very early hours of the morning to late in the night, almost 19 hours a day, seven days a week.
It builds product/service awareness within days.
Imaging 100 – 200 taxis carry your ads and message where it counts; close to the point of purchase – downtown market districts, offices and shopping centres, entertainment outlets and other strategic areas where other form of media are not permitted.
Taxi routes coincide with high population densities and strategic destinations from all corners ensuring that your ads get the maximum exposure, and imagine a city that has a population of more than 15million people and still counting.
So, if you are considering placing Taxi ad in big city, make sure your product or services are well exposed! There are many advertising agencies that you can find easily today by online!