The first TV commercial aired in Italy in February 1957 on RAI channels. The spot the beauty lasted 10 minutes, and was repeated only once a day. It was in fact inserted between the evening news and prime time program. Among the first products advertised, there were the famous Cynar liqueur, and the AVA softening that gave them the famous “Ava spots, like lava.”
I present a collection of phrases, quotes and aphorisms on advertising. Among the related topics see phrases, quotations, and aphorisms about communication, phrases, quotes and aphorisms on persuasion and phrases, quotes and aphorisms on television.
The advertising is designed to induce people to buy the things they do not need with money they did not, to impress other people that are unpleasant.
Ducks lay their eggs in silence. The hens cackle like crazy instead. What is the consequence? The whole world eats chicken eggs.
Advertising moves, falls in love, seduces. Stirs emotions. An advertising kilo may contain 999 grams of rationality, but will shine and will stand out for its madness gram.
People do not buy products and services, but relationships, stories and magic
In our factory, we make lipstick. In our advertising, we sell hope.
(Peter Nivio Zarlenga)
Ninety percent of the success of any product or service lies in its promotion and marketing.
(Mark Victor Hansen)
The program is more interesting, more will be interrupted by advertising.
The day when we will be able to put advertising on the clouds, we will do it for sure.
If I were to do the advertising business, I would trust the agency that invented Christmas.
Most advertising does not make much appeal to reason than emotion.
Who stops advertising to save money is like stopping the clock to save time.
Advertising is as old as time. In fact, as everyone knows, the snake began to extol the virtues of his Eva fruit.
With all these people who look down, I would fill the sidewalks of advertising.
You can learn about the ideals of a nation by its advertisements.
Advertising is not a science. It is persuasion. And persuasion is an art.
Advertising is the greatest art form of the twentieth century.
Advertising is the only art form that America has invented and developed.
Sell a product without advertising is like winking at a girl in the dark: you know what you’re doing but no one else knows.
(Edgar Watson Howe)
No one, apart from the brand, can make money without advertising.
The TV is a box full of products. Inside there are detergents, cars, cameras, cereal for breakfast and other TVs. Are no programs to be interrupted by advertising, but it is the opposite. A TV is a form of electronic packaging. It is nothing. No products, nothing exists. The concept of educational program is idiotic.
I have a nice give me the trouble of writing clearly on my TV NO ADVERTISING ‘. THANK YOU, the channels continue to spread it anyway!
To see some films I think how beautiful advertising.
Without commercials, which takes up the media? The good fairy?
To allow the consumer society to continue his diabolical carousel three ingredients are needed: advertising, which creates the desire to consume, credit, which provides the means, and the accelerated obsolescence and planned products, which renews the need.
Advertising is a means designed to make you dissatisfied with what you have and make you want what you have.
The first law of advertising is to avoid the concrete promise and cultivate the delightfully vague.
In general, my children refuse to eat anything that has not danced on television before.
It is terrible to live in a world of ten-second commercials, where all push you to buy something, to do something or think something. In the past, humans were not subject to such aggression. And I think these constant attacks have made the man too pliant. Ousted from direct experience, ousted from our feelings and sometimes even by our own emotions, we assume too readily proffered point of view and that is not ours.
Good advertising sells the product without drawing attention to himself.
The best advertisement is a satisfied customer.
Advertising is selling air, but it is precisely that air that turns the mill.
Invest in advertising in times of crisis is how to build the wings while others fall.
When I write an advertising text that you do not want to consider creative, but as interesting as to buy the product. When the people heard about Aeschines said “as good talks”, but after listening to Demosthenes shouted “take up arms against Philip.”
With the publicity we must not sell the steak to the consumer, but the tantalizing moment when soffriggerà in the pan.
Advertising is a valuable economic component because it is the cheapest way to sell products, especially if these products are worthless.
No such thing as bad publicity except your own obituary.
The advertising can be described as the science of stopping the human intelligence long enough to spillarle money.
Advertising is just a way to move more quickly a product from supermarket shelves to shopping bags.
The business that is deemed immune from advertising sooner or later finds himself free from every kind of business.
Fashion and advertising produce uniformity, while purporting to satisfy the public’s passion for diversity.
Advertising – A judicious mixture of flattery and threats.
I always thought that writing advertisements is placed at the second place among the most lucrative business writing. In first place is the redemption request.
The reclames toothpastes, deodorants, various sprays, the mouth disinfectants, are filled with psychological messages: you have to get approval, and a way to do this is to purchase the product. Why advertisers are lowered to such tactics? Because they work! Sell! They know that people are affected by the need for approval, and exploit it to compose small sketch that may send the right messages.
In an affluent society like ours, where the identity of each is increasingly delivered to the objects that have, which are not only interchangeable, but “should” be replaced, any advertising is an appeal to the destruction.
Rather than let us know a product, advertising must you should desire him.
It is worth to advertise, if justified by a good cause. The Buddha advertised enlightenment or nirvana. If advertising is reasonable and beneficial, that’s fine; but if it is motivated only by profit, by cheating and exploitation, or whether it is misleading, then it is wrong to put it into action.
Promises, big promises, are the soul of advertising.
There are huge advertising budgets only when there is no difference between the products. If the products were very different, people would buy what is best. Advertising teaches people not to trust their own judgment. Advertising teaches people to be stupid.
It is not possible that advertising as a whole is a fantastic fraud, presenting an image of America taken seriously by anyone, least of all people who work in advertising?
Advertising is the soul of trade.
Advertising is the soul business.
Advertising puts us in the enviable position of wanting cars and clothes, but above all we can kill us in jobs we hate to be able to buy stupid things that do not serve us at all.
(From the movie Fight Club)
The values of our society are affected by the insistence of the advertising equation: youth equal popularity, popularity equals success, success equals happiness.
Among the tired faces and melancholy of the people in the subway and beatific smiles of “happy families” of “Mass advertising” there is the slightest possibility of identification.
Advertising has only one raison d’être: to engage the curiosity of the audience with the utmost originality, the maximum synthesis, the most dynamic, the maximum concurrency and the maximum global reach.
(Filippo Tommaso Marinetti)
Advertising is the sound of a stick in a bucket of waste.
The problem we have in America is not that poetry of life has turned into prose, me who was transformed into advertising slogan.
To get hold of their lives, you have to control the amount and type of messages to which you are exposed.
Today, eloquence models are not the classics, but advertising agencies.
Advertising today seems to be based sull’avanzatissimo principle that the smaller modular units, if repeated so noisy and redundant, will end gradually to impose itself. The noise principle is pushed well up to the level of persuasion, and this corresponds in fact to the techniques of brainwashing.
All the scandals help the publicity, because there is no better advertising of bad publicity.
Liturgical music, or voted compositions moral elevation of the believer was the usual, massive, advertising work paid by the Church to promote his product.
Because I continue to invest in strong advertising campaigns even now that my company has become the world’s largest manufacturer of chewing gum? For the same reason for which the pilot of an aircraft holds also running engine after takeoff.
(J. Wrigley, US industrial)
I’m at home sitting in front of the TV as the phone rings and a voice on the other side says, “Would you like to be the man vodka this year?”; I reply: “No, I’m an artist, and I do not advertise, I’m not a pimp, I do not drink vodka, and if I did not drink it yours!”; and he said, “Too bad, we pay $ 5 million …”; and I said, “Wait in line, please, step by Mr. Allen …”.
The modern Little Red Riding Hood, raised to the sound of advertising, has no objection to let the wolf eat.
Advertising, sf: terrifying demon who manipulates the will of men by having a wonderful and sublime piece of music that you worship is associated permanently to the image of diapers and adhesive paste for dentures.
Super-SuperGnomo does the laundry so ‘white, but so’ white, but so ‘white for the snow to shame and Lily goes to hell.
Inflation advertising has destroyed the power of the most powerful adjectives.
On the radio the news of smoking, as the main cause of lung cancer, was followed by a cigarette advertisement.
All publicity is nothing but an attempt to separate the man from his money.
You can scrub all, and always, if advertising is well done and the budget is quite high.
(Joseph E. Levine)
The first lesson of the brand: memorability. It ‘very difficult to buy something you can not remember.
Half the money I spend on advertising is wasted; the problem is that I do not know which half.
Advertising is the foot on the accelerator, his hand on the gas, the spur to the side that keeps our economy afloat.
(Robert W. Sarnoff)
The real fact of the matter is that no one reads an advertisement. People read what interests them, and sometimes it’s an ad.
(Howard Luck Gossage)
The advertisement does not choose for anyone. It allows you to choose better. Stop.
Nowadays communicate means first getting noticed. In mass of two or three hundred exposures to advertising messages that every consumer suffers every day only two or three are remembered. Woe to dull messages!
Advertising is the modern substitute for discussion: its function is to appear better what is bad.
Advertising, in fact, can be based impression, may be limited to strike the imagination, while propaganda should lead to reflection, the reasoning, arousing interest in a specific topic, providing certain information and, if possible, when on a certain theme They differ, countering directly or so allusive enemy propaganda.
Many small things have become larger with an appropriate use of advertising.
The caterpillar does all the work, but the butterfly gets all the publicity.
Advertising. The art of teaching people to desire certain things.
(Herbert George Wells)
Lovers eyes sell advertising to the heart
Age was never like this so favorable to the daffodils and the exhibitionists. Where are the saints? We’ll have to be content to die in the odor of advertising.
Democracy is in danger? We’ll know after the break.