Promotion is a way to increase revenue and sales results to be higher and faster than ever before. There are various kinds of promotional methods that can be used ranging from low price to promotional form with expensive price. Here I write tips effective ways to handle billboard advertising contract and how long time your ad displays spread every corner.
In fact, business owners are willing to find a loan that is only intended to market products or services sold. Believed the more luxurious and sophisticated the form of promotion, the higher the income that may be obtained. One of them by using Billboard. If you often cross a major highway, often this billboard looks with a large billboard that contains pictures with writing. The ordinary people consider it a billboard. It is a form of advertising promotion or marketing outdoors or outdoor advertising. For business owners who want to use billboards, then you should do some of the following tips:
Finding location to placing billboard advertisements
One way to do before you place an ad on a billboard is to find the right location. Do not look for billboards that place hidden or closed by high buildings because it will make it difficult for people to know the ads you make.
It’s a good idea to have a promotional advertisement on billboards that are in the middle or side of a major highway so that passing road users can immediately see the promotional advertisements you post and understand the essence of the ads they make.
Create a mobile billboard
Ad media is not only posted on billboards because only those road users who can see it and not necessarily other target markets will know.
But now, the form of Billboard promotion has been more sophisticated with mobile billboards. Because using a mobile system, it means that the ad must move. The trick is to place an ad in a car, bus or other vehicles. Usually, vehicle users are given a lease with a certain period and they must still use the car given the ad.
Write short messages
Although the billboard is very large, you should not write more than eight words in one sentence. Why is that? Because too much writing will make consumers confused and can not catch the message you make in the promotion.
You can do a little test by having one of your employees read it for five seconds. If the employee knows and immediately understands the content of the ad, then the article is good.
Make a memorable word
The name of the ad is a brief but clear and direct information to the public.
For that, you should make a writing that is easy to remember by consumers even though it is short. Give a slogan that keeps consumers remembering even if they no longer see the ad.
Use more pictures
According to psychology, the visual is always able to attract the interest and hearts of many people even always remembered.
Therefore, when creating ads using billboards, it would be better if you use more images than writing so consumers will immediately know what products you offer them. give a very lively color so that every street user will instantly see it.
Include phone number or website address
This is really important for small business.
In order to facilitate many consumers to immediately know the business you run, then try to put the identity of a pointer such as phone numbers, social media, and official website so that when he got home, consumers can directly access it.
Do not create ads in the same place for more than 30 days
To expand the business network and add to the consumer, then you should not create ads in the same place more than one month.
When the lease expires, we recommend finding another location so that consumers who have not used your business will know right away. Therefore, do not rent the same place in the long run and immediately look for other strategic places to put your ads. Make sure if the road will be passed by many people.
Thus, you can find suitable loans for promotional use using Billboard so you can make your business grow more.