Category Archives: Indoor Advertising

Study on transport advertising in Mainz

Under the direction of Ströer DSM, an MVG bus was rebuilt in Mainz. Together with the Fraunhofer Institute and in cooperation with the data protection authorities of Rhineland-Palatinate, the marketer analyzes the behavior of the passengers. Sensors in the seats and cameras signs on the behavior of the passengers and it become possible indoor advertising… Read More »